PRINT ISN'T DEAD – IT'S JUST IN NEED OF A MAKEOVER

Print Ideas for the future generations


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For the-holidays you need it!

Sorry I’m going to have a rant!

In the past hour I received 35 emails from a nice gentleman called ‘Ov2.CialisViagra’ at yahoo, offering me ‘something’ for the holiday. What would that be? Christmas pud, box of crackers, a snowman, a rest? Yesterday about the same time another fellow called ‘LifeLove.EnlargePenis2’ at yahoo tells me my penis is like an expensive car. True but how does he know? Early yesterday I had 10 emails from a rascal called ‘joinconn2’ at yahoo telling me he is ‘USA only pharmacy’. Like I care, if it was true.

So enough already! Go away you nasty illiterate people! I like the size of my member, I like the watch I have and I don’t want you to drain my bank account. AND most importantly I’d like to do some marketing using email and not have you get in the way and muddying my message.

This blog is focused on direct mail for SME’s, so why you ask am I being wound up by email? In fact surely the more email gets its name bought down by spam the happier I should be?

Well yes I do believe DM is a better way to communicate but I do believe it should be done in unison with all the technology this modern world has to give us. Email is a fantastic communication tool its just no working as a marketing tool in the best way it can because users like me have to fight through the dross to get the relevant messages.

I want to be able to send marketing emails to people who want to know about my products. Even send emails trying to get punters to buy my Direct Mail product!

So for the holiday- you need it. Peace and goodwill not a bulging spam folder!

All the best

David Hyams

Direct Mail on Demand

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Spam, spam, spam, spam…

I saw an article recently that said in the US 14.4 trillion emails were sent in the US in 2009. What was unbelievable was that 81% of these were spam.

The same article also states that 177 million snail-mails were sent in the US in the same year. 47% being junk.

I’ve been weighing up the pro’s and con’s of email against direct mail. I love email, its free, eco friendly, quick and links to the net. HOWEVER I can’t help thinking the battle is between spam and junk. 81% v 47%.

If I’m sending out an important marketing message, trying to present myself in the best possible way. Do I want to be associated with a ridiculed, postwar, cold and tasteless meat, that nobody uses anymore?

Email marketing is great but while it has to fight from the grips of spam, myself and a lot of other marketeers are thinking maybe direct mail wasn’t so bad. A least with DM there was a chance our work would be seen!

Like everyone else, everyday I get hundreds of spams, most offering potions to change the shape of my private bits, sell me dodgy watches and wanting to help themselves to my bank account. This is grinding me down and changing my opinion of email marketing. I’m thinking now the old direct mail ways are not so bad and  I have a feeling I’m not the only one.

All the best

David Hyams

Direct Mail on Demand