PRINT ISN'T DEAD – IT'S JUST IN NEED OF A MAKEOVER

Print Ideas for the future generations

Last month Amazon announced eBook sales have now overtaken print sales. The harbingers of doom in the print world shook their heads and put on sack cloth proclaiming “the end of print is nigh”. Print is dead (long live print!).

This prompted me to ask the question: Is print really dead, or is it just transforming itself? With this in mind I have started this blog. To show that print is thriving, but maybe not in the form some of us ‘oldies’ may recognize. That there is still life in the ‘old girl’, both now and for future generations.

The thing is, I love technology, I love all the wizzy things you can do with it. I have more computers, in every shape and form, than is healthy.

However I also love ‘old’ technology. I’m ‘old school’: I like my music undownloaded. To read with the help of paper. To watch ‘stuff’ without the assistance of a magnifying glass and a hearing aid.

AND I LOVE PRINT.

I love the touch and feel and smell of print.

I love to create stuff on it. Colour it, shape and fold it.

I love print because you can put it on display. Illuminate it, show it off.

I love print because you can reuse, recycle and sustain it.

I love to spread it out and wallow in it.

I love to make it talk sing and move!

So I’m here to fight prints corner.

Please join me here at this blog. In coming weeks I’ll show stuff that gets me excited about print. Stuff that new tech can’t do. Stuff that will hopefully amuse and entertain you. Stuff which I believe will help drag print kicking and screaming in to the next century. Print that will get my kids excited both now and for future generations.

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Spam, spam, spam, spam…

I saw an article recently that said in the US 14.4 trillion emails were sent in the US in 2009. What was unbelievable was that 81% of these were spam.

The same article also states that 177 million snail-mails were sent in the US in the same year. 47% being junk.

I’ve been weighing up the pro’s and con’s of email against direct mail. I love email, its free, eco friendly, quick and links to the net. HOWEVER I can’t help thinking the battle is between spam and junk. 81% v 47%.

If I’m sending out an important marketing message, trying to present myself in the best possible way. Do I want to be associated with a ridiculed, postwar, cold and tasteless meat, that nobody uses anymore?

Email marketing is great but while it has to fight from the grips of spam, myself and a lot of other marketeers are thinking maybe direct mail wasn’t so bad. A least with DM there was a chance our work would be seen!

Like everyone else, everyday I get hundreds of spams, most offering potions to change the shape of my private bits, sell me dodgy watches and wanting to help themselves to my bank account. This is grinding me down and changing my opinion of email marketing. I’m thinking now the old direct mail ways are not so bad and  I have a feeling I’m not the only one.

All the best

David Hyams

Direct Mail on Demand