PRINT ISN'T DEAD – IT'S JUST IN NEED OF A MAKEOVER

Print Ideas for the future generations

Print isn’t Dead – Long Live Print!

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Last month Amazon announced eBook sales have now overtaken print sales. The harbingers of doom in the print world shook their heads and put on sack cloth proclaiming “the end of print is nigh”. Print is dead (long live print!).

This prompted me to ask the question: Is print really dead, or is it just transforming itself? With this in mind I have started this blog. To show that print is thriving, but maybe not in the form some of us ‘oldies’ may recognize. That there is still life in the ‘old girl’, both now and for future generations.

The thing is, I love technology, I love all the wizzy things you can do with it. I have more computers, in every shape and form, than is healthy.

However I also love ‘old’ technology. I’m ‘old school’: I like my music undownloaded. To read with the help of paper. To watch ‘stuff’ without the assistance of a magnifying glass and a hearing aid.

AND I LOVE PRINT.

I love the touch and feel and smell of print.

I love to create stuff on it. Colour it, shape and fold it.

I love print because you can put it on display. Illuminate it, show it off.

I love print because you can reuse, recycle and sustain it.

I love to spread it out and wallow in it.

I love to make it talk sing and move!

So I’m here to fight prints corner.

Please join me here at this blog. In coming weeks I’ll show stuff that gets me excited about print. Stuff that new tech can’t do. Stuff that will hopefully amuse and entertain you. Stuff which I believe will help drag print kicking and screaming in to the next century. Print that will get my kids excited both now and for future generations.

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Author: David Hyams

I'm old school I love the touch, feel (and smell) of print. I also love the internet and new techology. My mission is to find ways for future generations to keep loving print by creating new marketing tools. Print isn't dead, long live print! Take a look at my Print Fair website http://www.print-fair.com and Talking Print http://www.talkingprint.com for more information. I am a member of the DMA (Direct Marketing Association) BPMA (British Promotional Marketing Association) and I comply with these associations recommended best practices.

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