I saw an article recently that said in the US 14.4 trillion emails were sent in the US in 2009. What was unbelievable was that 81% of these were spam.
The same article also states that 177 million snail-mails were sent in the US in the same year. 47% being junk.
I’ve been weighing up the pro’s and con’s of email against direct mail. I love email, its free, eco friendly, quick and links to the net. HOWEVER I can’t help thinking the battle is between spam and junk. 81% v 47%.
If I’m sending out an important marketing message, trying to present myself in the best possible way. Do I want to be associated with a ridiculed, postwar, cold and tasteless meat, that nobody uses anymore?
Email marketing is great but while it has to fight from the grips of spam, myself and a lot of other marketeers are thinking maybe direct mail wasn’t so bad. A least with DM there was a chance our work would be seen!
Like everyone else, everyday I get hundreds of spams, most offering potions to change the shape of my private bits, sell me dodgy watches and wanting to help themselves to my bank account. This is grinding me down and changing my opinion of email marketing. I’m thinking now the old direct mail ways are not so bad and I have a feeling I’m not the only one.
All the best
David Hyams
PRINT ISN'T DEAD - IT'S JUST IN NEED OF A MAKEOVER 